The edit · 16 words
We are committed to leveraging synergies to help you facilitate optimal stakeholder say what you mean.
I do not add. I take away. Most writing fails because nobody had the nerve to cut it.
The cut
The same idea, before and after a red pen.
We endeavour to deliver value-driven solutions across the customer journey.
We make things people understand.
Our mission is to leverage best-in-class methodologies to drive engagement.
We help you get heard.
Going forward, we will operationalise a holistic communications framework.
We will write it so it works.
How I work
Three passes. Nothing clever, just nerve.
- 01
Strike
Cross out every word that is doing no work. Most sentences lose a third of themselves here and miss nothing.
- 02
Replace
Swap the jargon that is left for the plain word underneath it. Say the thing, not the thing about the thing.
- 03
Read aloud
If you stumble saying it, your reader will stumble reading it. Fix the stumble. Then it is done.
Proof
“Our homepage used to need a translator. Now it needs nothing.”
Reimagine your digital-first engagement architecture → Here is what we make, and who it is for.
“The board understood the strategy in one read.”
Synergise our value levers to unlock latent opportunity → Three things will make us money.
Start
Send me your worst paragraph.
I will send it back shorter and truer →